Continuing the results of The Conversations Network’s 2010 annual survey…

Social Innovation Conversations

• Didn’t know about it: 30% (16% last year)
• Never listen: 18% (17%)
• Listen occasionally, often or regularly: 52% (67%)

How did you discover Social Innovation Conversations?

• Link from another web site: 31% (same as last year)
• Another podcast: 18% (wasn’t a choice last year)
• Search engine: 16% (13%)

Satisfaction was consistently “good” (as opposed to “poor” or “excellent”) for all criteria: content quality, audio quality, diversity, sophistication and overall. (Same as last year.)

“Eric and Alana’s Conversations Update” (our newsletter):

• 71% don’t receive it (65% last year)
• 11% receive it but don’t read it (10%)

Of those who do read it (18% this year, 24% last year):

• 16% say it’s very valuable (19%)
• 56% say it’s of moderate value (56%)
• 28% say it’s of little value (25%)

Respondents gave the highest priority to the following topics (in order):

• Education
• Environment and energy
• Social entrepreneurship

The topics given the lowest priority were animal welfare and religion. Common themes from the free-form answers included (in order of frequency):

• Technology in social innovation
• Human rights
• Sustainability
• Non-profit government and management

We asked, “What other [resources] would you like SIC to bring to your attention?”

• Blogs, web sites, podcasts: 73% (83% last year)
• Lectures: 60%
• Conferences: 51%
• Magazines: 32%
• and to a lesser extent: newspapers, workshops and week-long programs.

Regarding our SIC Facebook page:

• 43% don’t use Facebook
• 49% said “Don’t change anything.”

56% (54% last year) were aware that our SIC channel is produced in partnership with the Stanford Center for Social Innovation.

84% told us that the content of SIC was relevant to their country. 58% said they were in the U.S.