We’ve just completed our annual survey of SpokenWord.org listeners and starting today I’ll be reporting some of the results here on Blogarithms. Overall:

• We emailed a link to the survey to 3,176 registered members of SpokenWord.org.
• 250 (8%) of those clicked through to the survey.
• 174 started the survey.
• 147 completed the survey.

“How important are…?” On a scale of 1 (Not for Me) to 3 (Important):

• Audio (2.83) 86% said “Important (4.0)”
• Video (1.91)
• Free Audiobooks (2.29)
• Paid (Audible.com) Audiobooks (1.70)

The ratio of audio/video is expected, but I was surprised to see the ratings of both free and paid audiobooks.

“Have you ever watched or listened to…?”

• Public radio (70%)
• Free audiobooks from Librivox.org (38%)
• YouTube.edu (31%)
• Paid audiobooks from Audible.com (27%)
• Fora.tv (25%)
• Free audiobooks from Podiobooks (20%)
• WGBH Network Forum (11%)

Again, the surprise for me is the high percentage of listeners to both free and paid audiobooks.