I love Creative Commons. I love its goals, its implementation and its simplicity. From the moment I first learned of it, I decided to grant a Creative Commons license for IT Conversations programs. Now, however, I find myself having to reconsider that decision. Here’s the problem…
In my quest to fund IT Conversations and at the same time keep the content free for all listeners, I need corporate sponsors and underwriters to help pay the expenses. (Those tip-jar donations are great, but they’ll likely never be enough on their own.) Advertisers need to know what they’re getting for their money. They need to know how many people are hearing their promotional announcements, and for that reason I need statistics: counts of the number of listeners.
I’m happy when anyone links to IT Conversations recordings, and I want everyone to be able to hear them. All I ask is that I be able to count those listens so I can report them to advertisers. But if you copy an IT Conversations recording and host it on your own web site (as currently allowed by our Creative Commons license), we won’t be able to include your listener counts in our totals.
But what’s the point of copying and re-hosting IT Conversations shows anyway? Why would someone want or need to do that? You don’t let others just copy and re-host your complete web pages; you want readers to come to your site to read what you’ve written. Google page ranks and all that. It’s no different with audio programming. So long as the shows are available on our site via a permanent URL, what’s to be gained by offering the same files at a second URL? One could even argue that it’s bad design (in the global sense) to have two permalinks for the same object.
So is there any reason I shouldn’t replace the CC license with one that doesn’t allow for copying the files to another server? I look forward to your feedback and recommendations, but don’t forget that fundamental need to keep the site alive by attracting sponsors.