Amazon’s latest change in its pricing for Amazon Web Services (AWS) is an indication of their plans for the future. Specifically, it suggests that they’re focusing on customers who will aggregate/resell AWS services. First is the new tiered pricing for bandwidth, reduced from a flat rate of $0.20/GB downloaded to as little as $0.13/GB over 50TB. For the first time this offers a margin for aggregators. Second is the segregation of charges for HTTP requests: $0.01 per 10,000 GETs, for example. (10x as much for PUT or LIST requests.) The implication is that Amazon’s per-transaction requests are the issue when the payloads are small. But just breaking out these costs reminds us that AWS isn’t an end-user retail offering. Can you imagine the average web-site owner trying to understand what this is all about? Amazon understands that their market is for developers and sophisticated resellers.