iTunes: Day One

Today was the launch of iTunes 4.9 with support for podcasting, and IT Conversations is proud to be among those included in the initial iTunes directory. The presentation is a bit of a mess, and over the next few days I hope to find time to add the iTunes-specific tags to our RSS feeds.

iTunes has been responsible for a 31% increase in our traffic today, and I can say that with a fair degree of confidence. The reason is that Apple chose to include our AAC/M4B feeds rather than our MP3 feeds. Normally — and it’s quite repeatable — AAC/M4B accounts for about 10% of our traffic, but today it looks like the AAC/M4B traffic will account for 38% of the total, which can only be attributable to iTunes.

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