Today was the launch of iTunes 4.9 with support for podcasting, and IT Conversations is proud to be among those included in the initial iTunes directory. The presentation is a bit of a mess, and over the next few days I hope to find time to add the iTunes-specific tags to our RSS feeds.

iTunes has been responsible for a 31% increase in our traffic today, and I can say that with a fair degree of confidence. The reason is that Apple chose to include our AAC/M4B feeds rather than our MP3 feeds. Normally — and it’s quite repeatable — AAC/M4B accounts for about 10% of our traffic, but today it looks like the AAC/M4B traffic will account for 38% of the total, which can only be attributable to iTunes.