Podcasting has made it into EQ Magazine, one of the better tech publications for recording engineers, etc. In this article by Brian Maggi, he concludes:

Podcasting is real and here, not some vaporware. And yet, some are still going to miss the boat. They won’t recognize its boundless promotional potential, or appreciate the tangible connections it will create with new and existing audio fans.

So you have a choice: Dismiss it now, fear it later, or take this golden opportunity to define and shape it for the better.

Includes the usual mentions of Adam Curry, iPodder.org and Dawn and Drew.