Podcasting Metrics – A Strawman

If we’re going to attracts advertisers, sponsors and undewriters to our podcasts, we’re going to have to give them statistics, preferably audited. And if we all use the same metrics we’ll be able to educate media buyers more quickly and accelerate their decision making.

Just to get the discussion moving, I’ve posted some thoughts on how podcasters might measure and report their listenership on the IT Conversations wiki. Feel free to add your ideas or comment on mine.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s