If we’re going to attracts advertisers, sponsors and undewriters to our podcasts, we’re going to have to give them statistics, preferably audited. And if we all use the same metrics we’ll be able to educate media buyers more quickly and accelerate their decision making.

Just to get the discussion moving, I’ve posted some thoughts on how podcasters might measure and report their listenership on the IT Conversations wiki. Feel free to add your ideas or comment on mine.